Thank you for your interest in our idea generation tool.

Please note that all your ideas and input might be shared with others. That is, you should consider every idea that you will enter into this tool as belonging to the public domain.

Note: this tool is based on the following academic paper (thank you for citing this paper when referring to the tool): Toubia, Olivier, and Oded Netzer (2017), 'Idea Generation, Creativity, and Prototypicality, Marketing Science, 36(1), 1-20. Download paper.

You may also read about the research behind this tool on these following links: Science Daily article, Columbia Business School 'Ideas at Work'.